I bought this for my husband with the intention of giving it to him at Christmas but couldn't wait. He DEVOURED a lot of on day one. To be honest I'll likely end up hiding some of it or he'll be done in a week.
He was blown away by the purity of the flavor, the lack of saltiness and the quality. He said "finally, it doesn't taste like meat-flavored salt, it's just meat and berries." This is an absolute game changer.