My brother is a hunter and LOVES game. This was the perfect gift for him. He had JUST seen a short doc about the product, it's history and was intrigued. He was also intending to use some while out hunting. I ordered it online for him AND then found it in a local store! That is WONDERFUL! It meant I got some for myself, too. It tastes fantastic, feels good to eat and is critical to support First Nations businesses. Way to go Mitsoh!